Increase your DSO case acceptance by offering a Membership Plan and Improving Patient Communication
Are you worried about getting your patients to accept recommended treatment? If so, you’re not alone. Case acceptance is an ongoing problem across the industry. Research has shown that average case acceptance is just 23%. That means 77% of patients are ignoring treatment recommendations and walking out the door, doing nothing![1] The situation is frustrating because your priority is to improve your patients’ oral health and well-being, yet they neglect your advice for needed treatment. So why is this happening?
Our research shows that patients turn down treatment primarily for two reasons. The first is that they do not have dental coverage.[2] Without coverage patients feel like an outsider and worry about the cost of treatment. They stress when they are in the chair and feel exposed when you present treatment plans to them. The second reason is that they do not understand the true value of care.[2] Patients will only remember 15% of the facts you provide to them, but they will remember 100% of how they feel[3]. Unfortunately, most practices present treatment plans in a clinical way, overlooking the emotional component that resonates better with patients.
