The COVID-19 crisis is having major impacts on group practices and patient bases, and extraordinary approaches to surviving and ultimately reviving the dental marketplace are critical. Group practices should consider implementing a dental membership plan now as part of their recovery strategy.
Patients will want to address their oral health when the crisis lifts, but they will be sensitive to price. Many of them will have lost benefits or experienced financial hardships. Having a dental membership plan in place will enable your patients to access the simple and personalized care they need in a budget-friendly way.
In addition to making it easier for patients to get the care they need, your practice will also thrive. If your membership plan is designed and priced correctly for each location, your plan patients will visit two to three times more than uninsured patients and generate twice the revenue. Additionally, your practice will be set up for long-term success and stability by establishing a source of recurring revenue through your subscription plan.
Now is the time to implement your dental membership plan, and this article summarizes proven best practices for the proper rollout across your group practice enterprise.