Behavioral Insights Into A Millennial Dental Patient
As a dentist, you may wonder what millennial consumers (those aged 26-41) want regarding their dental care. A recent study set out to understand this demographic a little better and found that, when it comes to their teeth, millennials are avoiding the dentist and have worse teeth than their parents. Almost half of Americans, 56% of whom are millennials, would rather spend money on streaming services than dental care. Additionally, many millennials live untraditional lives where self-employment, the gig economy, or remote work disrupt their oral hygiene habits.
But there is good news: one way you can attract and retain more millennial patients is by offering a dental membership plan. 92% of millennials actively use a subscription service, and membership plans provide subscription-based coverage that they can access immediately to jump-start their oral health journey. Membership plans have become increasingly popular in recent years as they offer a more affordable and convenient way to access dental care and better align with millennial habits and buying patterns
Here's what you need to know about millennial dental patients and how a membership plan can best serve their needs.
They're price-conscious... but quality matters
While millennials may be looking for ways to save money, they also want access to quality care. Unlike insurance, membership plans provide a direct relationship between practice and patient, offering complete price transparency while enabling dentists to provide the right care without 3rd party interference. With a dental membership plan, patients no longer have to worry about the hidden costs associated with their care or restrictions on the care they can receive. The monthly or annual fees are paid directly to the practice and cover their preventative care for the year. Patients also save money on additional treatment when it’s needed. There are no hassles or restrictions like deductibles, annual maximums, or denials of claims. Patients get affordable, high quality care when they need it.
They embrace convenience and technology.
We get it. Life is hectic and unpredictable, especially for millennials, who often juggle multiple jobs, family, and social obligations. From on-demand everything to same-day shipping, millennials value the convenience of having what they need at their fingertips. They prefer to rely on digital devices, and when it comes to dental care, they're looking for a convenient and hassle-free user experience from start to finish. Enrolling in traditional dental insurance can feel overly complicated and time-consuming. While a membership plan offers a simple way to get the dental care they need without all the red tape. Patients can sign up and manage their plan the same day and from any device. With features such as auto-renewal, patients never have to worry about a lapse in coverage, providing the convenience and peace of mind they're looking for.
They demand value and personalized service.
Millennials are looking for quality care at a fair price, but they also want to be treated like individuals, not just a number. A membership plan offers an easy way for patients to get to know your practice and feel comfortable with your team. As the patient's dental home, you can get to know them on a personal level and create a treatment plan that fits their unique needs. Plus, exclusive savings on additional treatment shows patients that they're valued members of your practice and further enhances their commitment to care.
Meet Millennials Where They Are
A membership plan is ideal for attracting and retaining millennial dental patients. For practices that want to provide more valuable dental experiences and build lasting patient relationships, they should incorporate technologies that can provide the infrastructure that allows for seamless, quick, and convenient access to care—all of which are inherent in a Kleer-powered membership plan.
Request your demo today to learn more about leveraging Kleer at your practice.
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