Grow your Practice with Referral Strategies for the Modern Dentist
Remember the excitement of opening a fresh box of colored pencils as a child? The vibrant colors, each pencil uniform in shape and size, held the promise of endless creative possibilities.
Much like those pencils enhanced our coloring experience, integrating creative generational strategies into our dental practices can positively impact referral sources.
Generational Categories
Consider generational categories as unique immigrants to each other's cultural territories. Adapting communication styles to meet generational expectations fosters stronger relationships, loyalty, and trust.
With changing demographics, particularly with more women entering dentistry and younger dentists preferring group or corporate practices, understanding these shifts is crucial for nurturing referral communities.
Marketing
Passive referral marketing efforts like branded gifts, 3rd-party food delivery, and blogs can be effective. However, active marketing strategies such as face-to-face meetings and personalized presentations yield higher quality referrals.
Developing a referral one-sheet ensures clarity in communicating the ideal patient profile. While additionally marketing your practice's superpower.
Associations and Study Clubs
With participation shrinking across the country, it is essential to adapt event formats to attract generationally diverse members. Aligning event agendas with preferences and adapting to demographics will enhance accessibility and engagement.
Conclusion
Are you ready to transform your referral approach?
Begin by uncovering your superpower and crafting a marketing one-sheet. Alternatively, engage with your association or study club members to develop a diverse event calendar.
For more details on this topic visit: 'Enhancing Referral Networks: A Generational Approach'
By embracing generational diversity and tailoring strategies, practices can cultivate a strong referral network and flourish in the ever-changing dental landscape.
About the Author
Lisa Copeland is a dental team communication expert and the CEO of Communicate With Influence. As an Author, Gen X, RDH, and IRONMAN, she offers a unique wealth of experience. An international speaker and dental team coach, she's worked in the US, Europe, and SE Asia. Her versatile background spans various team positions, enabling her to coach effectively from personal experience. Lisa encourages dental teams to enhance practice communications for greater profitability and performance. She is a recipient of the prestigious CSP Award from the National Speakers Association, a distinction held by fewer than 12% of global speakers. Lisa is one of only three Registered Dental Hygienists internationally to earn this accolade.
Related resources
Get started, today.
Our experts will show you how our advanced, cloud-based membership plan platform—coupled with resources, tools and support from the experts at Kleer, can bring your practice phenomenal results.
+
more visits
+
more treatment accepted
+
more production
+
more collections