Congrats! You're a dental service organization (DSO) offering an in-house membership plan for your patients, and it's been flourishing. Your patients are happy, and treatment acceptance is up, but billing, renewals, and managing data across locations pose a significant challenge as you scale.
Membership plans are only as good as the technology behind them (and what that tech can provide for your DSO). When it comes to upgrading your membership plan, there are a few key considerations. To start, you'll need to identify technology that can be customized to fit the unique needs of your DSO — from providing options for monthly and annual payments to issuing automated renewals to managing revenue and tracking performance across locations. Let's review what to look for in a membership plan.
Flexible payments to benefit patients
Consider the consumer experience and why customers abandon a full shopping cart. One major component is the total purchase cost. You can bundle your membership plan the same way, with monthly and annual payment options to provide the convenience of flexible billing cycles that suit a patient's needs. Plus, they're automated, keeping your patients enrolled in their plan and utilizing their benefits without adding additional work for your administrative teams. Better yet, you're also getting a built-in discovery tool to help attract new patients and turn them into lifelong members by modernizing how they pay for coverage and care.
Auto-renewal to improve member retention
The longer a patient subscribes to their dental membership plan, the more care they will receive over time. Automating renewals helps patients stay on top of their preventive care and accept the treatment they need to stay healthy — increasing a patient’s lifetime value and decreasing the number of those who passively let their subscription expire. Automated renewals also enable a "set it and forget it" mentality for patients. That way, your offices can provide a seamless, uninterrupted coverage experience; all patients have to do is book their next appointment.
Ability to handle membership plan performance at scale
A practice generating recurring revenue sees a higher degree of stability in terms of finances and operation. With clear dashboards and performance data rolled up by location, region, or enterprise, DSOs can easily estimate their business value and plan for the future. Tracking these data points can help identify trends in payment and collection patterns and be used to negotiate better payment terms with insurance companies or to change your current billing practices.
At the local level, practices can see all membership plan activities in one place, tailor plans based on patient demographics or economic region, and quickly make adjustments to plans as needed. All of which help grow patient loyalty and set your DSO up for lasting success.
The ultimate membership plan solution
Upgrading your membership plan means more than just rolling out a new payment option for offices to manage on their own — it's about leveraging the power of technology to keep up with your scaling business, building loyalty among patients, and maximizing revenue potential across locations.
At Kleer, we developed our membership plan software with every practice in mind, regardless of shape or size. With a clean and user-friendly dashboard, a Customer Success Team to help train and onboard your administrators, and an easy automated renewal and payment system, Kleer is the ultimate solution for launching or upgrading your existing membership plan solution.
Not sure what you're looking for in membership plan software? Download our Choosing the Right Membership Plan Checklist for free and take the first step towards making the best investment for your practice.