Dental Practices Unlock Opportunity Within Uninsured Patient Base and Double Production
Kleer’s recent analysis of data from dental practices we work with validated important discoveries that we are eager to share with you. We have found the secret sauce of high-performing dental practices—and it’s in their dental membership plans.
In summary, the data we have collected and analyzed shows that practices with expertly designed and priced membership plans have successfully tapped into the needs of their uninsured patient base and converted those patients into their best patients.
The data confirms that membership plan patients:
- Visit 2-3 times more than they did without a plan
- Accept twice the treatment
- Generate twice the production
Furthermore, the data shows that membership plan patients are more compliant and bring in more revenue than both uninsured and insured patients. This blog suggests why and how your practice should tap into your existing patient base to improve practice performance.
Insights About Your Uninsured Patients
One-third of American adults including two-thirds of seniors are living without dental benefits. These individuals value their oral health, they see its correlation to their overall health and they want access to the care they need. However, our broken, insurer-controlled dental system makes that nearly impossible for them.
For decades, insurers have created expensive and overly complicated plans that work for them and not for dentists or their patients. Patients are forced to choose between going without coverage or paying too much for a dental plan that is opaque, costly and difficult to understand. For individuals who choose to forgo coverage, the lack of benefits keeps them from visiting your practice. And when they do visit, it stops them from accepting recommended treatment.
You may not realize just how less frequently uninsured patients visit your practice. They are not as compliant as you think. Our market research has found the following statistics:
- On average, uninsured patients visit a dentist once every two years, compared to insured patients who visit 1.5 times per year.
- Uninsured patients accept half the treatment recommendations that insured patients accept.
- 75% of uninsured patients cite lack of coverage as the reason they don’t visit your practice.
The Huge Opportunity Within Your Existing, Uninsured Patient Base
Your uninsured patients are most likely your favorite patients. In our experience with many practices, we often hear that having more uninsured patients would help eliminate the hassles, constraints and costs of dealing with insurance companies.
Through our recent data analysis we have learned that you don’t necessarily need more new patients—you need your existing uninsured patients to visit more often and feel comfortable accepting more treatment. It’s a simple concept that seems difficult to achieve.
Implementing a subscription-based membership plan at your practice will give your uninsured patients exactly what they need to feel good about visiting your practice and accepting your recommended treatment. Our data proves they will be your best patients, to the tune of visiting 2-3 times more frequently and accepting twice the treatment. And, membership plan patients generate twice the treatment revenue of uninsured patients.
New Data Confirms Membership Plan Patients Are the Best Patients
Proof is in the numbers. Data recently collected from dental practices we work with proves uninsured patients can become the best patients—if they have a membership plan.
The following graph shows that uninsured patients with Kleer coverage generate 2.1x more production than uninsured patients without Kleer.
Now, here is the reality. Most practices do not want to offer a membership plan to all uninsured patients. They prefer to pick and choose based on patient history. The facts are in the data. Based on the analysis, you should offer your membership plan to all your uninsured patients. Uninsured patients represent the most efficient, lowest-cost opportunity to build your practice. As existing patients, they require none of the marketing or acquisition costs associated with targeting and convincing new patients. You already know their clinical history and treatment needs. You just need to give them what they want—a simple, affordable, personalized dental care plan that makes it easier for them to get the care they need.
Next Steps for Your Practice
Complete the form on this page to request a consultation with one of our membership plan experts to learn how your practice can optimally design and price your membership plan. We are confident you will join the thousands of other dentists on Kleer’s platform when we show you the potential that exists within your uninsured patient base.