It's no secret that dental practices are looking for ways to attract and retain more patients. And some practices believe that the answer is to invest in a better marketing strategy.
While marketing can be a great way to promote your practice and find new patients, offering steep discounts or one time promotions on treatment isn't the best strategy for creating a loyal relationship with patients.
In fact, new patient reappointment rates average below 50%, meaning you spend a lot of marketing money to get them in the door, but the majority never return for further treatment. This statistic may seem high, but it's one you can curtail by offering a simple, transparent, affordable dental membership plan.
Increasing Patient Life-time Value:
Dental membership plans are an ideal way to keep patients engaged in their oral health and coming back for regular checkups, especially your uninsured patients. Uninsured patients feel exposed when they visit your office. They are worried about price and feel no one is looking after them. They avoid visits and treatment, which is why many practices opt to offer discounts thinking it will incentivize treatment and promote loyalty. This is often not the case.
Membership plans put dentists in control. You control everything from designing care plans for the specific needs of your patients to determining the annual subscription price and controlling the fee schedule. And your patients get access to affordable, high-quality care without confusing terms, annual maximums, or pre-approvals.
By actively working to eliminate the cost barriers associated with accessing dental care, you will be able to build stronger relationships with your patients, increase loyalty, and provide better health outcomes. A membership plan is a much more effective solution to ensure the longevity of your relationship with patients.
Diving into Data:
Kleer has spent years analyzing practice management data from Kleer customers to measure patient behavior, revealing that 69% of new patients who sign up for a Kleer-powered membership plan on their first visit become compliant. Meaning they return 2-3 times a year, accept more recommended treatment, (142%) and generate more production (172%). Compare this to the average 40-50% return rate of new patients and it's easy to see why dental membership plans are a reliable way to attract and retain new patients. For greater insight refer to the Kleer Gets Results white paper.
With membership plans, patients get exactly what they want. Prices are transparent, coverage is easy to understand, there are no hassles like deductibles, pre-approvals, and annual maximums, and there are no delays in benefits. Patient benefits start the minute they join.
Kleer for a Guaranteed Return:
When it comes to retaining new patients, extra marketing dollars may not be the answer. Instead, promote your dental membership plan as a cost-effective and reliable way to keep patients engaged in their oral health.
To learn more about dental membership plans, or Kleer's powerful platform, schedule a free 1:1 consultation.