Looking to accelerate your growth in 2023? Well, then it’s time to think like Amazon.
No, this doesn’t mean you should start an eCommerce store to ship millions of products around the world. Instead, you need to think about what makes Amazon so successful: subscriptions.
What is the reason Prime is so successful? Consumers pay a reasonable subscription fee for incredible perks like free shipping, product discounts, and simple returns.
An in-house dental membership plan is similar.
In this article, you’ll learn what in-house dental membership is, why it’s important, and why you should launch one before the new year.
What Is an In-House Dental Membership Plan?
An in-house dental membership plan is similar to Amazon Prime. Patients pay a subscription directly to the dental practice and, in return, receive a dental care plan tailored to their needs. The care plan includes preventative care at no additional cost and access to savings on additional treatment.
The reason in-house dental membership plans are so enticing for patients is they’re more simple, affordable, and transparent than alternatives. Membership plans are much more affordable than dental insurance, include none of the hassles like deductibles, annual maximums, and denials of claims, and benefits start immediately.
In-House Dental Membership Plan Examples
There’s one common denominator among all dental membership plans: patients pay a recurring subscription for a defined set of services.
An example of a typical dental membership plan would include 2 to 4 hygiene visits per year with additional savings on restorative or elective care. In-house dental membership plans and packages can vary from one practice to another because they’re customized based on the specifics of your practice and patients.
- Typical plans include:
- 2-4 professional cleanings
- 1-4 regular exams
- Emergency exam
- Routine x-rays
- Treatment savings (eg. save 20% on fillings)
Attract New Patients With Enticing Savings
One of the greatest benefits dental practices gain from offering an in-house dental membership is the ability to attract new patients.
Frankly, people are afraid of the price of dental work—which is a common reason people avoid visiting the dentist. According to the CDC, 37% of Americans haven’t visited the dentist in the past year.
What makes a membership plan different from other dental discount plans is that instead of offering a one-time discount to get new patients in the door, dental memberships offer ongoing savings. For instance, patients save on their routine care while getting access to savings on a variety of procedures. Just like Amazon offers exclusive discounts throughout the year only to Prime members, your dental practice provides exclusive savings to your patients.
While offering treatment savings may seem counterintuitive to growing production and profit,— your revenue and bottom line will grow substantially. When patients commit to your membership plan they are committing to your practice. They will visit more often, accept more treatment and generate more production and collections.
Boost Patient Loyalty
Do you want to know why Amazon offers Prime as a subscription? Because they’ve proven subscriptions lead to greater loyalty and purchases. The more someone shops somewhere, the more likely they'll continue to shop there. People want to get the most out of their subscription, so they’ll use their plan instead of finding an alternative solution.
The same is true for an in-house dental membership plan. In fact, membership plan patients commit to care, visit 2-3X more often than uninsured patients and accept 2-3X more treatment.
Not only does a dental membership plan increase loyalty, but it also reduces cancellations. Paying a subscription—whether for dental work or for online shopping—encourages people to keep using the service to ensure they’re getting their money’s worth.
Patients adopt a “use it or lose it” mindset regarding their subscriptions. As a result, membership plan patients are more likely to show up to their scheduled appointments. Reduced cancellations will naturally increase patient loyalty since customers who actually use a paid service can experience the true value behind the purchase.
Launch Your In-House Dental Membership Plan Today
If you own or operate a dental practice, and you’re looking to grow, then reach out to Kleer today.
Through automated features, intuitive dashboards, and reporting, Kleer helps practices easily build, launch, and professionally manage their membership plan. Our powerful software enables unprecedented growth to convert your new and existing uninsured patients into your most profitable revenue stream.
Kleer allows you to offer straightforward plans that increase patient loyalty, generate recurring revenue, and reduce cancellations.
Ready to set your practice up for success next year? Request a demo today!