Kessler Dental Associates Triples Original Membership Rates
The features and flexibility of the Kleer cloud-based membership plan platform means adding more members for Kessler Dental Associates – all year round.
About Kessler Dental Associates
Kessler Dental Associates is a highly-rated, 7 dentist practice that has served patients in the Phoenixville, PA area for over 50 years. The practice provides a full range of advanced dental treatments in a modern multi-specialty center and strives to make each patient visit comfortable. The team is well known for going above-and-beyond normal expectations. They accomplish this by providing a combination of exceptional dental care, cutting-edge technology, and old-fashioned relationships. Patients benefit from a more patient-centered care experience and personalized attention, and the team is recognized year after year in the Top Dentists issues of Philadelphia Magazine, Main Line Today Magazine, and The Pottstown Mercury, among other publications.
Challenge
Kessler Dental Associates offered a home-grown membership plan that was difficult to manage and had serious limitations. Chief among them, the plan had to be run on a calendar year basis, creating a limited window in December and January for new members to subscribe and existing members to renew. The office team had to call patients each year, sell them on the plan, and then collect payment information. It was a very time-consuming process that overlapped with the busiest time of the year!
To make matters worse, new patients who visited the practice between February and December were hesitant to pay the annual subscription since they would be covered for less than 12 months. As a result, it was very difficult for Kessler Dental Associates to maintain and grow membership. Dr. Lon Kessler, the founder of Kessler Dental Associates, decided to take action.
Solution
Dr. Kessler researched membership plan alternatives and selected Kleer for its ease of use, customized care plans, automated billing and renewal features, customized marketing materials, and expert support team. He knew Kleer offered everything he needed to make his membership plan a successful one.
Membership Plan Details
- Kessler Dental Associates offers three dental care plans customized to fit their patients’ needs. Each includes preventive care, emergency exams, and discounts off other treatment. The plans include:
- Child Complete for patients 13 and younger
- Adult Complete for patients 14 and older, and
- Perio for patients with Periodontal disease
- A 10% discount off non-preventive procedures so patients can take advantage of cost-savings for additional recommended treatment
- A 15% subscription discount for any additional family member(s) added to a membership
Kessler Dental Associates designed, implemented, and promoted their membership plan easily with support from the Kleer Success Team. The Kleer team guided them through their onboarding process starting with a design and pricing consultation. The Kleer Success Team then provided a training session for the entire office team to help them properly manage, promote, and sell the membership plan to their patients. To spread the word about their new membership plan, the practice promoted it a number of different ways. They placed the Kleer customized marketing brochures in their office, added the Kleer widget to their website, created a dedicated page on their practice web site, and discussed the plan with all uninsured patients before, during, and after their visits. Kessler Dental Associates also created “Ask Me About Our membership plan” buttons that the team wears to promote their membership plan to every patient who comes in the office. This dedication, teamwork, and promotional activity is key to running a successful membership plan, and the results prove it.
Results
Kessler Dental Associates now has a membership plan that is successful and easy to manage. They replaced their home-grown, paper-based plan that was underperforming and causing administrative burdens and frustrations for the team. They were able to automate billing and renewals, giving back time to the office team to spend with patients. They can also sign up patients all year round enabling them to grow their membership with every uninsured patient visit. Best of all, they have real-time access to the Kleer Success Team if they have any questions or need assistance.
In the first 90 days of offering Kleer to their patients, Kessler Dental Associates was able to successfully transition their existing membership plan patients to Kleer. Most recently, they reached a new milestone by meeting a “Kleer Preferred Practice Level” status. To date, they have tripled their original membership with over 150 members on their membership plan and they continue to add new members each month.
I was a fan of Kleer from the day I met with Dave Monahan and he told me his vision. These guys have really thought out all the features necessary for a practice to build a successful membership plan. With the Kleer Platform, I’m able to offer great dental care to all of my uninsured patients while generating incremental and repeatable revenue for our practice. Kleer has been a great partner and they’ve delivered an innovative, world class product to the dental market.
- Dr. Lon Kessler, DDS | Founder of Kessler Dental Associates
