Turley Dental Care Adds 700 New Members, Generating $160,000 in Recurring Revenue
Strong Start: Turley Dental Care Crushes First Week
About Turley Dental Care
Turley Dental Care is a 2-office, 12 dentist practice located in Billings, MT that provides general and cosmetic dentistry. The practice offers state-of-the-art services and is highly committed to making sure patients’ dental experiences are comfortable, personalized, and affordable. Turley is locally owned and considers itself part of a vital network of caretakers. It takes pride in advanced learning and knowing its team is contributing to a local tradition of clinical excellence by helping serve the Billings community.
Challenge
Between 20-30% of Turley Dental Care’s patients were uninsured. The team hoped for a solution to help these patients get better access to comprehensive and affordable dental care. Turley had a general understanding of membership plans, how they worked, and the benefit they could bring to uninsured patients and the value to the practice. However, as much as they liked the idea of offering an automated plan, they hesitated to move forward. They feared it would be a huge new undertaking for their team and could cause administrative headaches. They also did not know the best way to select the right type of membership plan nor how to implement one easily. As time marched on, they became fearful of jeopardizing their performance and losing good patients if they did not implement new innovations such as offering a membership plan to uninsured patients.
Solution
Turley Dental Care heard about Kleer through an industry publication. After reaching out directly and then completing a demo, they were able to move forward and implement their membership plan quickly and easily. They felt confident knowing they finally found a solution that would work best for their practice goals and was versatile enough to be utilized successfully at both practice locations.
Turley’s goals were fairly simple:
- Offer a modern dental plan experience to their uninsured patients
- Improve practice revenue and profitability
- Improve patient compliance
- Attract new and loyal patients
What Turley Dental Care liked best about partnering with Kleer was the fact that it was turn-key and they did not have to worry about administrative hassles. Setup and launching the plans were easy. To start, Kleer hosted a design and fee consultation and shortly after, they were trained on how to manage the membership plan in The Dentist Portal. The Kleer Success Team was made up of dedicated specialists consisting of plan consultants, member growth specialists, and member support coordinators. This team was on hand from the very beginning to assist with setup and launching the plan.
Membership Plan Details
- Turley Dental Care offers three care plans customized to fit their patients’ needs. Each includes preventive care, emergency exams, and discounts off other treatment. The plans include:
- Child Complete for patients 13 and younger
- Adult Complete for patients 14 and older
- Perio for patients with Periodontal disease
- Up to a 20% discount on other treatments
- Additional discounts on cosmetic treatments
- Offer annual and monthly payment options
Turley’s office manager was the point person who coordinated training sessions at both offices and educated the team about the importance of the plan for patients and the practices. The Turley Dental Care team likes how easy it is to enroll new members, track revenue, and handle any payment issues patients might encounter. They chose to actively promote the new membership plan to uninsured patients before and during treatment. They also promoted the plan using the free customized, Kleer marketing tools that are available for each location. They take advantage of the entire suite of digital marketing tools and assets that are used to promote the plan on their website, via social media, and in custom email campaigns. All of the heavy lifting was already done for them so they could hit the ground running when it came to promoting and adding new members.
Results
Since offering Kleer to their patients, they added over 700 members who are actively enrolled in the membership plan and generated over $160,000 in recurring revenue.
The response from our uninsured patients who have signed up has been overwhelmingly positive. A trip to the dentist has become a completely different experience for them. They no longer have to worry about paying a burdensome cost, so they do not miss as many cleanings as they did previously.
- James Turley, DDS, Turley Dental Care
