Washington Dental Group (a part of btyDental)
How Kleer helped this group practice create a better membership plan and achieve greater treatment acceptance
in subscription revenue
Reason for Kleer
With roughly one-third of their patient base using Medicare as their means of dental coverage, Washington Dental Group — a part of btyDental — had found that many weren’t coming in for preventative care and struggled to afford certain treatments. Helping patients get the care they needed was important to BTY, and they wanted to increase treatment acceptance and improve patient retention across practices.
And that’s exactly what Kleer did for them.
- Provide a better, more affordable coverage option for their Medicare and other uninsured patients
- Improve patient compliance for preventative dental care
- Help patients afford additional treatment
- Increase treatment acceptance
Helping patients save on care to improve compliance and increase treatment acceptance.
Thoughtful, customized plans built to make patient buy-in easy
With help from Kleer’s powerful software and team of experts, Chelsea and her team were able to build the perfect plans fully customized to meet patient needs. The savings and value were obvious to patients, and as a result, the BTY team was able to convert more than 85% of patients to the new plan almost immediately.
Easy, personalized training and onboarding across practices
Kleer’s Success team helped Chelsea every step of the way as they trained the teams at each of the 5 locations one-by-one, making the onboarding process an easy, fast — and even pleasant — experience.
Improved patient compliance and treatment acceptance
Providing patients with savings that both incentivized them to maintain their regular preventative care and helped them afford additional treatment, Washington Dental Group was able to reach their main goal of increasing treatment acceptance.
Improving operational efficiencies with automated plan management
Washington Dental Group was able to automate a large chunk of plan management with Keer, taking the manual labor out of administration and creating greater efficiency among the office staff. Unlike their previous homegrown plan, Kleer automatically created digital records of patient membership plans, which has helped staff across practices immensely. And having the ability to add the Kleer widget to practice websites allowed patients to sign up directly, without much involvement from the staff.
A new revenue stream — with little effort
Within 13 months of launching their Kleer membership, Washington Dental Group enrolled 514 members across their 5 practices, generating an additional $157,033 for the practice. Although profitability wasn’t their main goal, having a recurring revenue stream with very little effort has been a nice bonus for the group.
“Our goal wasn’t to generate revenue, it was patient retention and case acceptance. 90% of the time if we’re recommending a certain treatment and the patient isn’t covered, we’ll present them with the option of joining Kleer,” said Regional Office Manager Chelsea Nuevo. “Even patients with outside coverage will sometimes opt into Kleer to save money on treatment that their plan doesn’t cover. For our needs and goals, Kleer was incredibly effective.”
Regional Operations Manager
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more treatment accepted