Karls Family Dentistry
Kleer’s membership plan platform makes dropping PPOs “a piece of cake” for this 50-year old practice
in subscription revenue
Reason for Kleer
When Dr. Matthew Karls and his wife, Dr. Sarah Karls, took over a 50 year-old practice from Matthew’s father, they recognized significant challenges to modernizing the business, including the sheer amount of PPOs they had to work with to process insurance claims. The rates of payment through each PPO varied, making it complicated to calculate how much of a loss they’d face with each patient appointment. The write-offs for those losses were abundant and the practice was not even being paid half of what they charge for certain treatments. And finally, getting all of the claims paid was extremely time consuming for the staff.
Having heard about the success of implementing a membership plan from other practices, the Karls’ tasked Sue Hoyos, Insurance Coordinator, with putting a membership plan in place for their practice.
And Kleer was that membership plan.
- Creating a profitable membership plan to help support their ultimate goal of dropping all of their PPOs
- Fast and easy implementation and onboarding process
- Comprehensive training and marketing support for each member of the team
- Improving treatment acceptance and overall patient engagement
It was a piece of cake!
A software and support combo to make plan set-up and pricing easy
From walking them through fee schedule set up to perfecting plan pricing using Kleer’s proprietary SmartPricing™ algorithm, Kleer made the onboarding process super easy for the Karls team by providing the vital resources needed to implement a successful plan.
Fast and easy implementation and onboarding
Kleer’s turnkey platform and dedicated support team made the implementation and onboarding process fast, easy, and painless for the Karls team — putting to rest all of Sue’s original concerns about the potential for a difficult and time-consuming experience.
Training and marketing support to help drive membership plan sales
Kleer’s library of educational tools and resources designed to help office staff, hygienists, and assistants role play plus free marketing collateral showing patient savings proved to be very valuable — helping Sue and the entire Karls team get comfortable selling the plans to their patients.
More than 300 patients enrolled, over $103k in recurring revenue
Within the first 14 months of establishing their Kleer-powered membership plan, the practice enrolled 311 patients, 82% of which choose to pay annually, which has yielded $103,735 in annual revenue.
Skyrocketing treatment acceptance and more consistent patient visits
Thanks to the periodontal discount program that Karls built into their plans, the practice has seen perio treatment acceptance skyrocket. They’re also seeing patients come in more consistently than they had in the past, showing up for regular checkups as recommended by their dentist.
18 PPOs DROPPED! Yes, you read that right.
Karls Family Dentistry didn’t just improve their bottom line — they accomplished their initially daunting task of dropping their PPOs, with little to no impact on patient retention. Since partnering with Kleer to implement a successful membership plan for their practice, Karls Family Dentistry has dropped all but two of the over 20 PPOs they had initially been working with, and they plan on dropping one more in the next four months. Take it from Karls — freedom from bad PPOs is possible with Kleer!
“When we first decided to implement the membership plan, we were worried that it would require a ton of time and effort on our end, but it’s actually made my job so much easier. It was so simple, Kleer made it so easy for us.”
Insurance Coordinator, Karls Family Dentistry
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